Jacuzzi Ariana Spencer Wine 8.25 x 32 14.25 wb
Founded in 2023 by Louie Barletta and Jeff Davis, Jacuzzi Unlimited is a San Jose-based skateboard brand born out of the shake-up at Dwindle Distribution, where longtime pros, team managers, and company founders were getting dropped one after another. Barletta — a two-decade fixture of the skate industry — took that as the cue to build something new, independent, and unmistakably his: playful, a little irreverent, and built around the same grassroots energy that defined the brands he came up in. It's distributed through Sidewalk Skateboard Distribution, a company formed by former Dwindle staff who left for the same reasons.

The team came together fast and started filming immediately — Monnie and LaVic dropped in the brand's first year, followed by Caswell Berry's "Dirt Weasel VX" part, John Dilo's "Choking The Bat," Tony Latham's "Heat Check," a welcome part for Zander Mitchell, and Bubbles. The roster reads like a crew built on relationships, not marketing: John DiLorenzo, Caswell Berry, Nestor Judkins, Jackson Pilz, Michael Pulizzi, Andrea Benítez, Daniel Dubois, Matt Savidakis, Joey Marrone, Tony Latham, and more.

Jacuzzi Unlimited is still young and still growing — new graphics, new team additions, new parts dropping regularly — but the foundation is the same one Barletta's built his whole career on: real riders, real videos, no corporate script.